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Effectual entrepreneurship / Stuart Read ... [et al.].

Contributor(s): Read, Stuart.
Publisher: London ; New York : Routledge, 2011Description: xii, 228 pages : color illustrations ; 28 cm.ISBN: 9780415586436 (hbk.); 0415586437 (hbk.); 9780415586443 (soft cover); 0415586445 (soft cover); 9780203836903 (ebook); 0203836901 (ebook).Subject(s): Entrepreneurship | New business enterprises | Success in business
Contents:
Myth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change.
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Item type Current location Collection Call number Status Date due Barcode
Books Books Abdul Aziz Sultan Resource Centre, KOED

Abdul Aziz Sultan Resource Centre, KOED

General Stacks 		General Book HB 615 E453 E27R 2011 (Browse shelf) Available 01000002010

Includes bibliographical references and index.

Myth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change.

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